2025 Scholarship Application
RET Member Al Borawski will present on "Television Ratings."
Television ratings serve as the financial currency of the multi-billion dollar media industry, dictating which shows survive, how much networks charge for advertising, and how billions of dollars in marketing budgets are allocated globally. Behind the curtain of these numbers lies a complex ecosystem built on statistical sampling, evolving technology, and creative innovation. Here is an insight into how TV ratings work within a company that many people don’t know exists.
Al spent more than 34 years driving behind-the-scenes innovation at Nielsen. Rising from software engineer to a key product leader, he helped shape major cutting-edge solutions and technological advancements, including critical Streaming Media intellectual property.
For those joining from a distance, the Zoom link will be available in the newsletter and the announcement emails.
